I’m Ritu, a senior copywriter and storyteller with over a decade of experience crafting editorial content, brand messaging, and digital marketing for leading fashion, lifestyle, and retail brands. Currently, I lead digital copy at Total Wine & More, driving strategy and execution across email, website, organic, and paid social channels. In addition, I collaborate with L’AGENCE as a freelance copywriter, delivering fresh perspectives and luxury-driven product narratives that elevate their online presence.

My background includes shaping the voice and messaging for iconic fashion and beauty brands including Veronica Beard, Intermix, BlueMercury, and Alexandre Birman. I’ve also contributed to Time Out Magazine, where I brought stories to life both on the page as an article writer and on screen as featured talent for a special project.